Many entrepreneurs are currently wondering about how to build an eCommerce website from scratch.
Nowadays it’s easier than ever to build your own eCommerce website and start selling products online. Building an online store is a fantastic way to make extra bit of money.
But it’s very difficult to figure out where to start. By the end of this guide, you will have all the relevant information on how to build an eCommerce website from scratch.
Even if you have never built an eCommerce store before, you can now learn how to build an eCommerce website step by step with this golden guide.
1- Market Research and Niche
Finding First of all, to start selling online you need to have a physical product to sell. But, for sure it would be very disappointing to have a product that no one wants to buy. To avoid this, you need to spend a little time in order to find the best product idea and of course the right market to sell your products. The right market research will always lead you to better results.
2- Get ready to sell
It’s important to choose a light product, as during the early days of your online store you will do all the packaging and shipping by yourself. This will make your life easier in the sense that you ’ll be able to get better product margins – which is a crucial point in the very beginning.
3- Don’t skip the domain
Before moving forward, make sure that your company has a good domain and this domain is available just from the beginning. If you ensure this, you won’t need to undo or redo anything. Many entrepreneurs are missing this step while they are planning their business.
4- Find your perfect eCommerce website builder
There are many eCommerce platforms which make things easier for you if you are wondering how to build an eCommerce website. Ecommerce website builders/platforms are software tools which help you to build your perfect online store without the need of advanced skills, coding knowledge or dozens of computer screens. They give you everything and all you need is a great Internet connection and a great business idea.
5- Find a theme that matches your eCommerce vision
To save even more time, you might like to purchase a theme that matches your taste. There are many eCommerce theme providers like Theme Forest, Template Monster. From an eCommerce perspective, it’s important to pick a theme that best fits your needs.
6- Launch your store
If you have done everything – mentioned above – on how to build an eCommerce website from scratch, this means that you have already put a great amount of effort and you are ready to finally launch your store. It’s very crucial to fully polish your store before launching it. You only have limited chances to make a great first impression and gain your first fans. Don’t be very sceptical on spending some time on double checking every page of your online store. There might be a lot of typos, broken links, or other major mistakes that could turn away your visitors.
7- Plan your marketing strategy
If you don’t have any existing social media channels for your eCommerce store, or a list to promote your website, probably you won’t get the traffic that you desire. It’s very important to have a planned marketing budget when you think on how to build an eCommerce website from scratch. There are some methods that will help you step into your audience very quickly.
Content Marketing
With an eCommerce store live, you have a very big potential on creating content. You should think of creating content to educate your audience, or content to get backlinks and social shares for your business. Remember that content marketing will be a great traffic source in the long term.
Social Media Marketing
By using social media, you can increase your brand awareness and of course drive traffic to your online store. There are many platforms available online but as studies revealed, Instagram and Pinterest are the most preferred ones because of their high conversion rates. There are also some mind blowing social media facts you need to know to market your store in the most effective way!
Influencer Marketing
We can’t go without mentioning the importance of influencer marketing during the process of how to build an eCommerce website from scratch. It is known that there are many stores, which owe their success to influencer marketing. Influencer marketing is the process of reaching out to influencers of social media and having them to promote your brands or your products to their audience.